About

Soho Brand Consultancy was established in 2019 by Selina Fritzsche and Nicola Simpson. Following many years working in-house for some of the world’s most iconic luxury and lifestyle brands, their ambition was to combine industry expertise to create an agency that could support businesses of all shapes and sizes. The directors are flanked by an international team of elite subject matter experts that have themselves worked with an impressive roster of world leading brands.

Soho Brand Consultancy is set apart not only by its outstanding team and exemplary results, but also by its values. Our ethos is rooted in a passion for people and planet. We fully immerse ourselves in each brief whilst integrating sustainability and ethics into our business practice, always targeting progress over perfection.

We pride ourselves on offering bespoke personal services to our clients, building enduring client relationships to create pathways for success.

“Over the last four years, I have been extremely impressed while working closely with Soho Brand Consultancy (SBC). Nicola and Selina combine deep sector expertise with an open, yet strategic style of working which allows the client to follow their dreams whilst keeping everyone focused on the art of the possible. I always enjoy my interactions with SBC as I know I am going to see high quality work delivered with passion, engagement and discipline.”

Tim Jones CBE, Executive Director at Tata Limited

OUR DIRECTORS

Director

Nicola Simpson

Nicola has 30 years experience in the luxury and lifestyle arena, holding senior roles of lengthy tenure within some of the most aspirational companies in the sector.

Having worked across brand and product creation, merchandising, wholesale and retail, Nicola is an expert in the business of brand and product strategy through to its operational execution.

Combined with proven business acumen, Nicola has intuitive interpersonal skills, with the capacity to communicate cross-functionally, across all levels of an organisation, facilitating a great partner relationship with all collaborators both internally and externally.

Director

Selina Fritzsche

Selina is a passionate product and brand strategist, with 20 years experience across the luxury and lifestyle fashion sectors. With a high honours degree in Business, she has held leadership roles within renowned global brands and has a strong reputation for driving strategic goals to fruition.

Selina is a strategic thinker with a strong eye for design, a brand builder who can think both in pictures and numbers, and a business leader who thrives working side by side with clients to help them build solutions from the bottom up. She has a passion for sustainable product and ethical process, and is known for her high energy, hands-on approach and deep client relationships.